Waters Avenue Campaign
Print Design & User-Center Design
This campaign was about celebrating the people of Waters Avenue. The photographs not only capture the person but what is important to them. For example Mr. Larry “Gator” Rivers spends his time working with children and teaching them the game of basketball. Mr. Jerome Meadows loves art, and his artwork is captured in his photograph. This direction also shares what the person loves most about Waters.
Most of the Waters Avenue community was African American, and were very proud of their heritage. In keeping with their pride, I wanted my posters to portray those roots through the beautiful brightly colored patterns.
The posters were designed to be placed next to each other. I chose the wave concept because it symbolizes strength but also due to its historical connection to Waters Avenue. Everyone knows as a wave continues, it grows stronger and stronger and eventually becoming so strong it is unstoppable. As you add more posters to the “wave” or more people become involved with the waters community, the stronger it becomes. It’s about coming together to make it a better place.