MomMe Fitness
Service Design, User-Centered Design & Branding
MomMe Fitness is a fitness center specifically designed for mothers, their children and mothers-to-be. The objective behind this fitness center is to preserve the bond between mother and child by merging a mother’s want for physical health, a child’s love for play and the need for good physical habits into one gym.
Through my in-depth research on the sports center industry, related brands and current trends, I noticed there was an opportunity to bring mothers and fitness together without forcing them to choose between spending time with their children and being healthy.