Branding & Packaging Design
Intimate Aphrodite is a lingerie company that was inspired by Greek mythology and specializes in the sale of bras, panties, lingerie and intimate mood setting items needed to make that special moment heavenly. In keeping with the Greek goddess Aphrodite, the mission behind this company is to encourage inner beauty, love and intimacy between young couples in a fun, elegant and flirty manner.
The decorative elements making up the left side of the “A” are that of flowers, swirls and leaves, which represent the beauty of nature and being a goddess. The decorative element also mimics the patterns found in lace, another association to a woman’s sexuality and beauty.