Intimate Aphrodite

Branding & Packaging Design

Intimate Aphrodite is a lingerie company that was inspired by Greek mythology and specializes in the sale of bras, panties, lingerie and intimate mood setting items needed to make that special moment heavenly. In keeping with the Greek goddess Aphrodite, the mission behind this company is to encourage inner beauty, love and intimacy between young couples in a fun, elegant and flirty manner.

The decorative elements making up the left side of the “A” are that of flowers, swirls and leaves, which represent the beauty of nature and being a goddess. The decorative element also mimics the patterns found in lace, another association to a woman’s sexuality and beauty.

  • Programs Used
  • Adobe Illustrator, Adobe Photoshop & Adobe InDesign
Intimate Aphrodite Logo
  • Intimate Aphrodite Logo
Intimate Aphrodite Moodboard
  • Moodboard
Intimate Aphrodite Logo Initial Comps
  • Initial Rough Comps
Intimate Aphrodite Design Manual
  • Design Manual
Intimate Aphrodite Manual Logo Guidelines Page
  • Design Manual Logo Guidelines Page
Intimate Aphrodite Manual Logo Spacing Page
  • Design Manual Logo Spacing Page
Intimate Aphrodite Manual Logo Variations Page
  • Design Manual Logo Variations Page
Intimate Aphrodite Manual Colors Page
  • Design Manual Colors Page
Intimate Aphrodite Packaging
  • Product Packaging
  • The company has a number of different products: a lingerie set, the Heaven Scent Candle, the Luminous Body Shimmer, the Massage Oil and the Crystals of the Sea. These products are intended to be special items couples can enjoy together.